Throughput Journal carries advertising and paid partner content. This advertising disclosure sets out the labelling in full, so the reader never has to infer the difference between our reporting and a paid placement.
How we mark paid content
- Firstly, a Partner content label on the article and on every card linking to it.
- Secondly, a disclosure box at the top naming the company that paid, where they have agreed to that.
- Thirdly, no place in the editorial feed or in RSS.
- Finally, outbound links that the software marks
rel="sponsored nofollow", rather than editorial habit, so no search engine reads them as an endorsement.
What we accept
Partner content from companies in warehousing, automation, supply chain software, fulfilment and freight. Equally, we hold it to the same accuracy and usefulness standard as editorial: a reader of this publication has to plausibly want it.
What we decline
- Material outside this publication’s scope.
- Gambling and casino, adult content, alcohol, tobacco, cannabis and CBD, cryptocurrency speculation, payday and other high-cost lending.
- Throughput, savings or safety claims we cannot verify.
- Inserting commercial references into articles we have already published.
- Presenting commercial material as independent editorial, or removing any of the labelling above.
Funding, and why this advertising disclosure exists
Advertising and paid partner content fund Throughput Journal. We state that here because a reader should know how a publication pays for itself. In addition, the editorial policy describes the separation.
Enquiries: advertising@throughputjournal.com.